Email/Sms Marketing

Email Marketing :

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria. Emails are then created and sent out to specifically target members of your email list, providing them with a personalized email detailing information that they are interested in or have requested. This helps promote trust and loyalty to a company while also increasing sales.

With the help of email marketing software, email marketing is an effective way to not only reach your target markets but also to stay connected with your purchasing base. Through efficient use of email marketing, you can retain current clients while also targeting new markets. You can easily monitor how effective a marketing campaign is, and see that your return on investment is substantially higher than with other, more traditional, marketing campaigns. Let the internet help guide your customers to you again and again with an effective email marketing campaign.

SMS Marketing :

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages.

SMS Marketing is permission based, thus each customer must have given permission to the company to send text messages to their mobile phone. Companies can collect their customer’s mobile phone numbers in many different ways. Once you have permission to contact, you must decide who you want to target and what you want to tell them.

Successful SMS Marketing campaigns send a short, concise message with a very clear call to action. They often personalise the message to include the customer’s first name to increase the chance of a response. A clear call to action could be a website link, phone number or email address. In order to measure how successful the SMS is, you need to be able to track the response to it, without a clear action required by the customer you won’t be able to do this. Online platforms also provide you with a delivery report for every SMS you send.